Pricing
Instrument everything. Pay for what you keep.
A million events a month, free — enough for a real app, a real game, a real launch. Every feature is in every plan. What you pay for is history: how far back you can look, and how many people and projects come with you.
Free
$0forever
For a side project, a prototype, or your first look at AgentHog.
- 1 million events a month
- 90 days of history
- 1 project
- Up to 3 team members
- Full CLI and API access for your agent — the same as Pro
- Community support
No credit card.
Pro
Recommended$49per month
For a team shipping a product that needs to remember what happened last quarter.
- 2 million events a month included, then $30 per extra million
- 5 years of history
- 10 projects
- Up to 20 team members
- Full CLI and API access for your agent
- Email support
Overage gets cheaper as you grow — see the rates below. Cancel any time.
Scale
$250per month
For a company running several products, with a whole team — and an agent or two — in the numbers.
- 10 million events a month included, then $30 per extra million
- 7 years of history
- 100 projects
- Up to 100 team members
- Full CLI and API access for your agent
- Email support
Same overage rates as Pro, starting after 10 million. Switch between Pro and Scale any time.
Side by side
Features aren't the paywall
Bot filtering, funnels, experiments, revenue, every SDK — all of it is in the free plan. The paid plans buy you history, projects, and a team.
| Free | Pro — $49/mo | Scale — $250/mo | |
|---|---|---|---|
| Events included | 1M / month | 2M / month | 10M / month |
| Extra eventsRates step down with volume | — | From $30 per million | From $30 per million |
| History | 90 days | 5 years | 7 years |
| Projects | 1 | 10 | 100 |
| Team members | 3 | 20 | 100 |
| Websites, React Native, Capacitor, Unity | |||
| Autocapture with bot and crawler scoring | |||
| Funnels, goals, and retention cohorts | |||
| Campaigns, referrers, and attribution | |||
| Feature flags and experiments | |||
| Revenue reporting | |||
| Session timelines | |||
| Changelog | |||
| ah CLI and REST API | |||
| Agent skill for Claude Code | |||
| Support | Community |
If you send more
Volume gets cheaper, not scarier
A chatty game or a busy launch shouldn't force a plan change. Paid plans never stop accepting events — extra volume is billed per million, at rates that step down as you grow. Scale includes 10 million before the meter starts.
| Events per month | Rate |
|---|---|
| First 2 million | IncludedEvery month, on Pro — the first 10 million on Scale |
| 2M – 15M | $30 per million |
| 15M – 50M | $25 per million |
| 50M – 100M | $18 per million |
| Over 100M | $12 per millionTalk to us — we'll do better at this size |
Set a cap and forget it
You can put a hard ceiling on your monthly bill. Hit it and we pause collection for the rest of the month — your invoice never passes the cap, your data stays, and everything resumes on the 1st. No surprise invoice because a post did numbers on a Saturday.
On the free plan
You’ll hear from us at 80% of the million. Past 100% we pause collection for the rest of the month rather than charge you — your data stays, the counter resets.
History
Ninety days answers “did that work?”. Years answer “how are we doing?”
Retention is the real difference between the plans, so it's worth being plain about what it means.
What 90 days gets you
Ship something on Tuesday and see whether it moved the funnel by Friday. Watch a launch land. Compare this month to last month, and this quarter's first weeks to last quarter's. For most side projects that is the whole job.
What 5 or 7 years gets you
Year-over-year growth. Seasonality. Whether the cohort you acquired two Marches ago is still around. The before-and-after of a pricing change, a redesign, a pivot. Once a product has a history worth having, keep all of it — Scale holds seven years for the long view and the audit trail.
What happens at the edge
Individual events and sessions age out past your window. Daily rollups and your changelog stay, so your charts don't go blank behind the line — you keep the shape of the past, not every raw row.
Questions
The things people ask first
What counts as an event?
Anything that lands in your project: an autocaptured pageview, click, or form submit, a custom event you send yourself, and events from your backend. Sessions, users, and campaigns are derived from those events — we don't charge for them separately.
Do you charge per seat?
No. Team members are capped by plan — three on Free, twenty on Pro, a hundred on Scale — but you never pay per person. Adding a teammate never changes your bill.
What happens if I switch plans?
Upgrading takes effect immediately and your history starts accumulating toward the longer window from that day. Downgrading — Scale to Pro, or a paid plan to Free — keeps your current window until the end of the billing period; after that anything older than the new plan's window ages out, so export first if you want it.
Can I self-host?
AgentHog is deployable on your own infrastructure. That's a conversation rather than a checkout button — get in touch.
We're an early-access design partner. What do we pay?
Nothing for the first several months. If you're helping us shape the product, you're on Pro for free — talk to us before anything starts billing.
Start on the free plan. Move when you need the history.
One script tag, one SDK, or one CLI command — and your agent has numbers to work with.